I’m currently lead copywriter for Mark Levinson, through Stirred Creative. This is Harman International’s ultra high-end audiophile brand. I wrote the style guide for the brand’s 2015 relaunch.
Mark Levinson No52 Preamplifier
Reinventing the Ultra High-End. Again.
The Nº52 is our finest preamplifier ever. We built it upon our legacy of best-in-the-world amplification, which spans four decades.
We insisted on a a dual chasis design, which isolates the audio circuitry from the control section. Internally, the audio section features a pure dual-monaural design, with completely isoloated, mirror-image components serving the left and right channels. We’ve gone as far as implementing separate volume controls for each channel, eliminating any possibility of crosstalk or other audio contamination.
The control section is also dual-monaural, with mirror-image pairs of everything: two DC power supplies, two sets of AC regeneration circuitry (to produce perfectly clean, perfectly undistorted power), and two DC power cables to the audio section. A third cable, for the control signal, connects to a shielded central compartment in the audio section, housed between the circuitry for the left and right channels. Both chasis are comprised of heavy, solid aluminum extrusions for strength, rigidity, vibration damping, and thermal conduction.
The result is music reproduced with the most stable and immersive audio imaging possible, against the quietest, blackest of backgrounds. Music approaching this level of purity often comes from a spartan, minimalist design. But at Mark Levinson, we don’t believe features need to be sacrificed for perfection.
The Nº52 features seven analog inputs – three balanced XLR and four unbalanced RCA – as well as a dedicated phono input configurable for moving-magnet (MM) or moving-coil (MC) operation. Two sets of pre-outs are duplicated in both XLR and RCA jacks, while an additional auxiliary pair of XLR and RCA outputs is configurable, for fixed or variable output with independent source selection. This function allows the auxiliary output to function as a third pre-out, a pass-through full-range subwoofer output or a record output.
Excerpts from the 2015 Style Guide