Ideas

The future of social marketing has been around for years   Here are eight examples of individuals representing companies on blogs and online forums. The companies range from sole-proprietorships to LLCs to employee-owned cooperatives to international corporations. The writers include CEOs, engineers, journalists, and a jack-of-all-trades employee. One (but only …

  The only thing you got in this world is what you can sell —Arthur Miller, Death of a Salesman The unexamined life is not worth living. —Plato, Apologia   Who earns your trust—the salesman on commission? The copywriter turning a phrase? The anonymous online reviewer? The targeted social media ad? Would …

Beyond Annoyance, Surveillance, and Hype   Are you skeptical about trends in online and social media marketing? Do you feel that the ads targeting you day-in, day-out, are more annoying than persuasive? Do the most precisely targeted ads leave you feeling more violated than connected? You’re not alone, and your …