Digital

Align is a mid-sized, global digital infrastructure provider. Their services include designing and building data centers, migrating businesses to new data centers and to the cloud, relocating offices and trading floors, cybersecurity, audio-visual installations, and every imaginable aspect of workplace technology and outsourced IT support. If you had trouble making …

Jackthreads is an e-commerce spinoff of Thrillist. They sell discounted street fashion in the spirit of flash sales, and have moved into selling their own branded menswear. They asked me to write copy with character.     Text:   From the Ramones to Warhol to the cover of “Sticky Fingers,” …

Website for an underground restaurant. Strategy is to communicate the organization’s bohemian / industrial identity and its commitment to cutting-edge food. The site should be tongue-in-cheek about the secret / exclusive / underground elements—the organization takes its food seriously, but itself lightly. I wrote the copy, art directed the site, …

Tag wants to compete against Apple and Android with its $1500 smart watch, the Connected Watch. Cake Group in NYC asked me to write social media ad copy to lure people to watch videos of attractive people sweating in beautiful settings while wearing the watch. The campaign we inherited was …

I was lead copywriter for Mark Levinson, through Stirred Creative, for six years. This is Harman International’s ultra high-end audiophile brand. I was in charge of research, verbal strategy, and all the writing for the Mark Levinson Style Guide—basically everything besides visual identity.   Style Guide           …

I wrote copy and international master copy documents for JBL, through Stirred Creative, for six years. This Harman International brand spans a huge range of consumer and pro-audio products, including headphones, speakers, wireless systems, and home theater audio.     Text:   Designed to perfectly complement any TV, the Cinema …

Print and web concept and campaign Spec campaign for KBSP for a new, mid-sized, “crossover” SUV. We wished to suggest, with some wit, that the right car can deliver a perfect experience—even in a less-than-perfect world.                   Text:   BLISS. GUARANTEED. PERFECT …

Ardbeg has been distilling some of the smokiest, boldest, most complex whisky on Scotland’s Isle of Islay since the early 19th century. The distiller commissioned a series of 360° immersive videos to introduce new customers to its island and its brand. I wrote social media copy to draw people to …

I was lead copywriter for AKG, through Stirred Creative, for six years. This is Harman International’s high-end consumer and pro-audio brand.     Text:   Your music at its best. Everywhere. Winner of What Hi-Fi’s 2013 Product of the Year award, the AKG K451s are, “musically, simply exceptional.” They are …

You may not have heard of them, but you’ve sat on their wares. Adient is a new independent company, formerly the automotive seating division of Johnson Controls. In their former guise, they made seats for just about every car manufacturer in the known universe. But they had to vie for …